Why create a new web page from scratch when you can duplicate it? Ok, no one wants a website full of duplicate pages – and Google would seriously downgrade your site for it. But sometimes it can be extremely helpful … Read more
Time for a new website? The first step is to hire a website developer, right? Well, not quite. Building a website requires a significant investment of time and money. The best way to maximize the return on that investment is … Read more
Themes are the driving force with WordPress sites. That might seem a bit backward; isn’t the content what makes or breaks your site? Well, yes; but since themes determine how your visitors view that content, it’s not a stretch to … Read more
Around 32% of all websites use WordPress. If you look only at sites built with a Content Management System (CMS) like WordPress or Squarespace, then WordPress sites form a whopping 64% of the total. In short, WordPress absolutely dominates the … Read more
Any digital marketer will tell you that there’s actually more than one kind of Search Engine Optimization (SEO). You’ve got on-page SEO, designed to make your website’s design and content more appealing to Google. There’s also the technical side of … Read more
Content is king, as the saying goes. Start with well-written content, and you can see huge improvements in the amount of traffic your website starts to draw. But content isn’t simply about words; you can increase the effectiveness of your … Read more
4.78 billion people use a smartphone or related device, as of 2020. If you are in e-commerce or are just interested in expanding your digital marketing, it is more crucial than ever that your website be mobile-friendly. To drive it … Read more
Whether you’re an old hand at SEO or new to the field, it won’t be long until you hear the words “domain authority,” often abbreviated simply as “DA.” You’ll hear about this site’s DA, or that site’s DA – or … Read more
How often should you do a website redesign? It’s a common question, but it’s not quite right. The better question isn’t how often, but why? If you’re reading this article and thinking about a redesign, why? Are you bored? Dis-satisfied … Read more
Getting your business off the ground takes an immense amount of work. Just getting to the point where you’re officially open can be difficult. Of course, once you’ve opened you still have a huge amount of decisions to make. Take … Read more
Overnight, you notice a new link on your WordPress site. It’s a bit strange, because you don’t remember adding that one, but you assume you just forgot. A few days later, you see another one. Suspicious, you click on it … Read more
SEO is an ever expanding wheelhouse, and to ensure your organic traffic graphs carry on pointing in the right direction you have to have your finger in many pies. At a minimum you need appreciation of all of the different … Read more